The Consumer Technology Association (CTA) has identified “innovation density” as the key phrase defining Korea’s presence at CES 2026.
CES 2026 will be held from January 6 to 9, 2026, in Las Vegas, bringing together innovators from around the world. It serves as a global “meeting ground” where the latest products and transformative partnerships are unveiled across all areas of technology, including AI, digital health, robotics, energy, and immersive entertainment.
According to the CTA, Korea is expected to further strengthen its presence on the global stage at this year’s CES, backed by innovation capabilities spanning from deep tech to lifestyle applications.
The CTA highlighted Korea’s key strength as its ability to make the entire innovation value chain—from research and pilot testing to commercialization—visibly tangible on the exhibition floor.
Not only major conglomerates but also local governments, public institutions, and startup clusters come together, creating a national-level “full-stack ecosystem” that unfolds multidimensionally throughout the venue.
Public-sector participants such as Korea Hydro & Nuclear Power, along with emerging companies including DataMatica and Mobilus, will also take part, showcasing the diversity and structural depth of Korea’s innovative ecosystem.
John T. Kelley, Vice President of the CTA and CES Show Director, said, “CES partners with participating companies to help them achieve their business goals, whether that’s gaining visibility or securing meeting space. CES is truly a global event, and we are proud to welcome a large delegation of Korean government officials this year.”
At CES 2026, Hyundai Motor Group will participate on its largest scale ever, including exhibition space at West Hall 5319.
Doosan Bobcat, Hyundai, and LG will hold press briefings during the CES Media Day on January 5. Samsung Electronics will host its “The First Look” event at 7:00 p.m. on January 4 at the La Tour Ballroom of The Wynn Hotel. The Wynn is an official CES venue and also hosts exhibitions by companies such as Google, Meta, Microsoft, and Qualcomm.
The CTA explained that Korea stands out at CES “not because it is everywhere, but because at every point of participation, it shows both the beginning and the end of innovation—research, validation, and commercialization.”
Ideas originating from basic research progress through applied deep tech and evolve into consumer-ready products and services, enriched by cultural influence—all observable in a single place.
On the exhibition floor, bold ideas still in their early stages are unveiled, some of which return at the next CES as proven success stories, creating a virtuous cycle. Organizations such as KOTRA, KICTA, KIST, and KISED also showcase Korean innovation together, highlighting the ecosystem’s breadth.
The keyword representing Korea at this CES is “region.” Local governments are effectively transporting their innovation clusters directly to Las Vegas.
Busan will operate the “Team Busan 2.0” Pavilion, while Daejeon will establish an integrated pavilion at Eureka Park to support global readiness programs for startups.
Seoul’s Gwanak District will run the “Gwanak S-Valley” Pavilion, and Gyeonggi Province will foster climate tech and mobility startups based in Pangyo Techno Valley. The City of Seoul will operate a joint pavilion with 70 startups, expanding global visibility through its core innovation hubs.
The theme of CES 2026 is “Innovators Show Up.” The CTA stated, “We expect Korean innovators at CES 2026 to define the standard of innovation—not by scale, but by quality, execution capability, and a Lab-to-Life ecosystem that connects research directly to everyday life.”
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